About Ivica Srncevic — Srna SEO

Global SEO Leader • Technical Strategist • Digital Growth Architect

I founded Srna SEO in 2023 in Prague with a simple mission: to build an independent space where I can apply everything I’ve learned over nearly three decades in SEO, digital strategy, and international growth. After leading SEO across 15+ countries and optimizing hundreds of websites, I wanted a platform that reflects my own standards, my own methods, and my own philosophy.

This isn’t an agency.
It’s my personal craft.

My Journey

I started working in SEO long before it became mainstream. Over the years, I’ve optimized websites for global brands, fast‑growing startups, and complex enterprise ecosystems — always with the same goal: turn organic search into a predictable, scalable growth engine.

My work spans:

• Technical SEO - site architecture, crawling, indexing, performance, migrations
• Content SEO - search intent mapping, content strategy, semantic optimization
• CRO & UX - improving user journeys and conversion paths
• SEO Mentoring - developing junior specialists and guiding teams
• Digital Strategy - aligning SEO with business goals, analytics, and revenue
• AI Search Optimization (AIO / GEO) - optimizing for AI Overviews, generative search, and LLM‑driven discovery.

I’ve ranked websites on Google, Bing, Yahoo, Yandex, and regional search engines across Europe and Asia. I’ve worked with industries ranging from industrial tools and real estate to beauty, retail, and transportation.

Wherever I work, I bring the same mindset:
clarity, precision, and measurable results.

What I Stand For

SEO today is noisy. Too many agencies sell templates, shortcuts, and recycled strategies. I don’t.

My approach is:

• Holistic - technical, content, UX, and business strategy working together
• Transparent - no magic tricks, no inflated promises
• Data‑driven - every decision backed by analytics and testing
• Ethical - long‑term, sustainable growth over quick wins

I believe SEO should be simple to understand, powerful in execution, and directly tied to business outcomes.

A Track Record Built on Trust

Across my career, I’ve helped companies:

• Increase organic traffic by hundreds of percent
• Reduce dependency on paid advertising
• Recover from penalties and technical issues
• Scale internationally with multilingual SEO
• Build internal SEO processes and teams

One of the testimonials that stayed with me said:

I could not have wished for a better teammate. His knowledge and commitment were always exceptional, and it was such a comfort to know that if Ivica handled something, it would be delivered to a first‑rate standard — always on time.

That’s the standard I hold myself to every day.

Why I Built Srna SEO

Srna SEO is not an agency.
It’s my personal laboratory, portfolio, and professional home.

Here, I share:

• My methods
• My case studies
• My frameworks
• My philosophy
• My results

If you’re looking for someone who treats SEO as a craft — not a commodity — you’re in the right place.

My Vision

To help businesses grow through clear, honest, and effective SEO, built on experience, technical depth, and strategic thinking.

I love what I do.
And if you value expertise, transparency, and real results, you’ll love working with me too.