Why Search Is No Longer Just About Text In the old paradigm, search was defined by typed text in a box. But today’s discovery ecosystem speaks in a multitude of inputs. Users don’t just ask – they show, speak, point, and contextualize. And discovery systems aren’t just reading text – they’re synthesizing signals across modes…

Why Traditional Traffic Metrics No Longer Define Search Success In the era of AI-driven discovery, visibility no longer begins and ends with clicks. A “zero-click surface” – a place where the answer, insight, or brand presence appears without requiring a user to navigate to your page – has become a primary battleground for attention and…

Reframing Search Authority for the AI Era Published: January 12, 2026 (LinkedIn) | Extended for Insights Version The world of digital discovery has stopped being about matching words. It’s now about understanding reality. Entities – real-world concepts like companies, people, products, locations, and ideas – are the atoms of modern search systems. They serve as…