25 Years Building Search Visibility From the Inside, Founder of SRNA SEO.
Ivica Srncevic – Enterprise SEO Advisor
Ivica Srncevic is an enterprise SEO advisor with 25 years of experience building search visibility from the inside of organizations.
I have spent 25 years in SEO – not advising from the outside, but embedded inside organizations where search performance directly determined commercial outcomes.
My career spans every stage of organizational complexity: startups where I built search visibility from zero, SMEs where I scaled it under resource constraints, and global enterprises where I managed the structural complexity that comes with operating across dozens of markets, languages, and technical environments simultaneously.
I work with organizations that have lost visibility after website migrations, Google updates, or structural rebuilds.
Enterprise Experience at Scale
At The Adecco Group – one of the world’s largest HR and workforce solutions companies – I led enterprise SEO programs across international markets, working within the governance and stakeholder complexity that defines large-scale organizational search.
At Atlas Copco – a global industrial manufacturing group operating in over 180 countries – I managed search architecture for a digital presence where technical integrity, international structure, and semantic authority were not theoretical concepts. They were operational requirements.
Before that, at Portugal Homes, I led SEO strategy from early-stage to market leadership. During that period the company grew revenue by nearly five times, reaching a gross turnover exceeding 110 million €. The volume of organic inquiries generated through generic search eliminated the need for significant paid advertising investment – a result that came entirely from structural SEO, not tactical optimization.
What I Actually Do
I diagnose and rebuild the structural foundations of enterprise search visibility.
Most organizations that come to me are not failing at tactics. They understand keyword research, content production, and basic technical SEO. What they have lost – or never properly built – is architectural coherence: the internal authority flow, semantic modelling, crawl prioritization, and AI-readiness that determines whether a large-scale website performs at the level the business needs.
I have sat in the boardrooms, the architecture reviews, and the budget conversations where the wrong decisions get made with confidence. I know what structural decay looks like before it surfaces in the traffic reports. And I know what it takes to fix it at scale – because I have done it inside organizations where the cost of getting it wrong is measured in millions, not percentages.
How I Work
This is an independent advisory practice. I work with a small number of organizations at any given time – not because of capacity, but because every engagement requires genuine depth.
There are no standard packages. Every engagement begins with a structural diagnostic: understanding the architecture, the history of decisions that shaped it, and what the business actually needs from search visibility.
If you are looking for a consultant who will run your existing playbook more efficiently, I am probably not the right fit. If you are dealing with a structural problem that incremental optimization has not resolved, that is exactly the kind of challenge this practice is designed for.
What Others Have Said
“I’ve seen Ivica’s success in the SEO Department contribute dramatically to growing our turnover nearly five times, now with a gross turnover of more than 110 million €. The large quantity of enquiries through generic online searches has been highly focused and saved the company a huge amount of money in pay-per-click advertising.”
— Director, Harland & Poston / Portugal Homes